We All Need the Same Thing….More People To Talk To! (part 1)

As I travel throughout the US doing workshops and seminars in support of our Reps I always hear the same thing. How can we get more people to talk to? Why can’t I solve the prospecting problem so I can do what I do best…provide solutions for my clients needs?

Every producer at one time or another has dreaded the idea of prospecting and has struggled with figuring out an effective system for building business. In studies of  successful people in our industry, it has become clear that those that reach the top-of-the-table have similar characteristics. First of all, they have discipline. They have a plan, and they work their plan. All of them have confidence and have overcome the fear of rejection that nags many producers. Confidence breeds success, success breeds confidence. So where do you start?

ISN Network has had the privilege of working with some of the best and most   prolific producers in the industry. I decided to reach out to our top reps and find out their best ideas for prospecting. Over the next few weeks I will share with you the best of their ideas.

#1  – Use Centers of Influence

Working directly with attorneys and CPA’s is the most effective way to build   your business. Most agents make the mistake of focusing their center of   influences on a wealthy prospect, rather than on the professionals who help them make decisions. The goal is to become a part of the decision-making   team. Our experts all agree, it’s difficult to create relationships with attorneys and CPA’s. This is a long-term strategy, but vital to long-term success. At least twice a month, try to take an attorney or CPA to lunch. Always be prepared with an idea to discuss. Always follow-up with a thank you, and continue to nurture the contact whenever a new idea or concept becomes available. Professionals like to work with other professionals.

#2 – Become an Expert

Regardless of whether it is long-term care, tax-sheltered annuities, estate   planning, or disability insurance, you must know your topic cold! Establish   yourself by studying your subject, getting the proper credentials and writing   articles that have depth. Knowledge is a confidence builder. According to one   of our top-of-the-table producers, “There is nothing better than   standing in front of a room of prospects and knowing there isn’t a question they can ask that you don’t know the answer to.”

#3 – Demand Referrals

The most cost-effective way to build your business is through the referral process. But, most producers do not ask for referrals. Do not overlook this area. Some of our top-of-the-table producers do not have to prospect at all anymore because they get all the business they can handle from referrals. This is a problem we should all have to deal with. To get started, try a simple change in the way you run your meetings. Try using an agenda that outlines all of the topics you will discuss with the prospect. Include an area for “other ideas” in case the prospect wants to add a   suggestion. However, the last item should be simply stated: “referrals.” This simple idea will help you to develop the discipline to ask for the referrals, as it is part of your agenda. At the same time, your prospect will see it up front, and not be surprised when you ask for the referrals. Remember, you cannot get a referral if you do not ask for one.

About Jeffrey Berson

40 years in and around the industry has made Insurance a part of my DNA. I have had the pleasure of working with and for some of the greatest minds in our industry. My "Bersonal" View is an attempt to capture some of the best ideas, the best concepts and the best practices in a way that can lead to success for others. It will certainly be my point of view, so please...don't take it "Bersonal".
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