Do People Listen to Your Message?

“Good communication is as stimulating as black coffee, and just as hard to sleep after.”    Anne Morrow Lindbergh

The message we bring to our clients is important. In the past I have written about the need to create curiosity and how that can compel a client to want to know more about what we do and how we can help them. Here are some great attention grabbers that if you use can get people’s attention right from the start:

  • “I’ve got good news…”
  • “You’re going to like what I am about to say…”
  • “You may want to sit down for this…”
  • “When you asked me for this information I never thought I would find out so much…”
  • “This is complicated, so here is the short sweet version…”

These type of “attention grabbers” work right from the start and pave the way for our message to be heard. Once you have their attention, be sure that your message is right for them and can be a solution for their goals. If that is the case then the next question is easy…

“What do you think we should do next?”

About Jeffrey Berson

40 years in and around the industry has made Insurance a part of my DNA. I have had the pleasure of working with and for some of the greatest minds in our industry. My "Bersonal" View is an attempt to capture some of the best ideas, the best concepts and the best practices in a way that can lead to success for others. It will certainly be my point of view, so please...don't take it "Bersonal".
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1 Response to Do People Listen to Your Message?

  1. Jerome Howard says:

    Jeff. Good probe into sales ph….for me it is not asking them what we should do, but gently showing them the best ways to do it. Relationships. Caring, and ideas make for long decades of business together. Best regards, Jerry

    Sent from my iPad


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