Keep the Audience Tuned In!

If you are giving a presentation that lasts longer than 10 minutes,you are probably going to lose everyone’s attention after the first 10 seconds-unless you actively engage them.Here are two strategies that might help:

  1. Build Suspense – Early in the presentation, pose a mystery that you promise to solve. An example would be something like – “I know we all need more people to talk too, we have solved this issue and you will never have that problem again.”
  2. Mention Listener’s by Name – As often as possible, mention one of the members of the group you are presenting too either with praise or with a story of how they use your service etc. This will help keep people engaged as you may mention them next.

Finally, always remember what Johnny Carson said – “people will pay more money to be entertained, than educated.” While we are not entertainers, we can keep people engaged and with practice they will value the education we are providing.

About Jeffrey Berson

40 years in and around the industry has made Insurance a part of my DNA. I have had the pleasure of working with and for some of the greatest minds in our industry. My "Bersonal" View is an attempt to capture some of the best ideas, the best concepts and the best practices in a way that can lead to success for others. It will certainly be my point of view, so please...don't take it "Bersonal".
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