One Year Later

I am one of the lucky dads that gets to drop off my kids at school in the morning. It is such an amazing experience for me. My oldest is in 2nd grade and to see him sprint to the classroom with his backpack on because he is so excited to be at school is the coolest thing. My youngest is in Pre-K and I love dropping him off too. He is like the pied piper, when he shows up all the other kids come running up to him so glad to see him. Awesome.

That is why the events at Sandy Hook, December 14, 2012, were so personal to me. To understand the shattering of that innocence, to find out that in a moment all that can be taken away…is cause for action.

Last year my friend Jayson and I took action. We did it with the tools that we had. We wrote a song, a tribute to the brave children and teachers of Sandy Hook. And, with the help of some great friends we were able to post the tribute to Facebook and have the song heard by so many people.

Here is the link – “A New Promise” – it is our hope that we can pass this on so that more people will support the changes and ideas of the Sandy Hook Promise. Please, if you are so inclined…PAY IT FORWARD>


About Jeffrey Berson

40 years in and around the industry has made Insurance a part of my DNA. I have had the pleasure of working with and for some of the greatest minds in our industry. My "Bersonal" View is an attempt to capture some of the best ideas, the best concepts and the best practices in a way that can lead to success for others. It will certainly be my point of view, so please...don't take it "Bersonal".
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1 Response to One Year Later

  1. ben ward says:

    wow, thanks and for the continuing blogs. just full of good stuff. ben

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