Quit Trying to Impress

A good rule of thumb is that you are least impressive when you are trying hardest to impress. Rather than talking about strategy,positioning and marketing, think about what you’d say if you were sitting across the table from your best friend. You’d be a lot more comfortable and less nervous, right? You’d ask how they’re doing and you’d really care to know. You’d drop the business speak. You’d be clear. And you’d help solve problems.

About Jeffrey Berson

40 years in and around the industry has made Insurance a part of my DNA. I have had the pleasure of working with and for some of the greatest minds in our industry. My "Bersonal" View is an attempt to capture some of the best ideas, the best concepts and the best practices in a way that can lead to success for others. It will certainly be my point of view, so please...don't take it "Bersonal".
This entry was posted in Bersonal Posts. Bookmark the permalink.

1 Response to Quit Trying to Impress

  1. Todd Margone says:

    Good point Jeff. Your blog is impressive even though you “aren’t trying to impress”

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