How do great agents avoid failure and maximize every sales and marketing opportunity? The answer is not rocket science-

1. lightning fast contact of incoming sales leads
2. consistent, persistent follow up

In other words…call fast and don’t give up too soon. LIMRA studies show that your odds of reaching a sales lead drop over 10x if you wait longer than the first hour of shown interest. The odds of converting that lead decreases 6x after the first 60 minutes.

The bottom line- response times to new sales leads should be measured in minutes, not hours and days. That is the answer to number one above – a 15 minute response time should be the norm.