The 15 Minute Response

How do great agents avoid failure and maximize every sales and marketing opportunity? The answer is not rocket science-

  1. lightning fast contact of incoming sales leads
  2. consistent, persistent follow up

In other words…call fast and don’t give up too soon. LIMRA studies show that your odds of reaching a sales lead drop over 10x if you wait longer than the first hour of shown interest. The odds of converting that lead decreases 6x after the first 60 minutes.

The bottom line- response times to new sales leads should be measured in minutes, not hours and days. That is the answer to number one above – a 15 minute response time should be the norm.


About Jeffrey Berson

40 years in and around the industry has made Insurance a part of my DNA. I have had the pleasure of working with and for some of the greatest minds in our industry. My "Bersonal" View is an attempt to capture some of the best ideas, the best concepts and the best practices in a way that can lead to success for others. It will certainly be my point of view, so please...don't take it "Bersonal".
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2 Responses to The 15 Minute Response

  1. Jerome e howard says:

    Jeff. You are so right. There is only one Now. Everything falls off from that. Jerry Howard

  2. Ben ward says:

    What a really good point. Will put in in newsletter.

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