A Business Owners Story

Dear Jeffrey,

I’ve built my business for the last 10 years and although I was not ready to retire, I wanted to have a plan in place to do so. I wasn’t sure if my children would want to take over the business, if I should  sell it to my key employes or find a buyer who is willing to pay what it is worth. But then I met you.

My dilemma when I met you was that neither my children or my key employee could pay the full value of the business up front. I was not sure if I could retire without that money. I had some savings in my pension, but not nearly enough. For me, the business was my retirement but I could not understand how to cash that in.

Jeff…thanks for taking me through some simple steps to provide me with options. You said it would be just 6 simple questions and you were right. In fact, I do believe, as you told me, that these are 6 questions that every business owner should be able to answer.

After our discussion, and you had my answers – I was pleased to get your thourough and complete analysis report. It was focussed on my family, my employees and my needs. I was also relieved to discover that I did not have to do everything all at once. You provided me options on how to protect my business until I am ready to leave, a succession plan, a buy-sell agreement, what a buyer might pay for my business and an overall exit strategy. Everything was clear and concise and I could clearly see the path and options that best worked for me.

As a result of going through the steps, I see how I might be able to retire with some confidence. I hope that my business, employees, and ultimately my family, will be taken care of. Thank you Jeffrey…I feel more confident now that I have a plan for my future.

Please feel free to use me as a reference to anyone who you think would like to hear my story.


Peter Cummings


About Jeffrey Berson

40 years in and around the industry has made Insurance a part of my DNA. I have had the pleasure of working with and for some of the greatest minds in our industry. My "Bersonal" View is an attempt to capture some of the best ideas, the best concepts and the best practices in a way that can lead to success for others. It will certainly be my point of view, so please...don't take it "Bersonal".
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