The Pizza Plan

A lot of our advisors are really good at marketing and getting in front of people. We believe that multiple approaches should be used by all advisors. Last week one of my top guys told me about his latest idea…The Pizza Plan.

Almost everyone loves pizza.Therefore, when direct mail, email marketing, newsletter marketing and other approaches fail, The Pizza Plan can step in and open up a door.

This advisor works in the business market and he has been using this idea quite successfully. The plan is quite simple- he send his business prospects  and support staff a pizza in a box customized with his logo and contact information.Along with the pizza he attached a note:

“We hope you enjoy your slice of pizza. We would also like to have a chance to earn a slice of your business.”

In the end the cost of the pizza is all you spend to open up a door. Creative, yes. Generating curiosity- without a doubt. Try it next time you really want to get your prospects attention.

About Jeffrey Berson

40 years in and around the industry has made Insurance a part of my DNA. I have had the pleasure of working with and for some of the greatest minds in our industry. My "Bersonal" View is an attempt to capture some of the best ideas, the best concepts and the best practices in a way that can lead to success for others. It will certainly be my point of view, so please...don't take it "Bersonal".
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