Think About Scripting

Have you ever thought how important it is to script your message for each and every client appointment? Words matter and the difference in just a few words can be powerful. To be successful you need to capture and practice the exact words you use on your very best days. And to reach the next level, you cannot coast and relax. The next level is not less scripting, it’s more scripting. It is delivering prepared material so well that it comes across as a conversation rather than as a presentation.

By scripting we don’t simply mean the words you might use. We are also talking about “word pictures.” Stories and metaphors help connect your clients to the message and often provide the catalyst for decision-making. In the appointments that matter most, do you want to leave the details to chance?


About Jeffrey Berson

40 years in and around the industry has made Insurance a part of my DNA. I have had the pleasure of working with and for some of the greatest minds in our industry. My "Bersonal" View is an attempt to capture some of the best ideas, the best concepts and the best practices in a way that can lead to success for others. It will certainly be my point of view, so please...don't take it "Bersonal".
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