So You Want to Write a Blog?

I have been writing my blog for over 3 years now. It has been a great experience for me as I learn to find my voice, reach my audience and share information on a much broader level than I ever did before. The feedback I have gotten from my peers, my clients and my contemporaries has all been positive. Many of them ask me the same question – How can I begin to write my own Blog?

With that in mind, I wanted to share some of the important lessons I have learned. Of course the most important is – “Start Now” – it is easy to set up a blog site (I use WordPress but there are many other great services available) but the hard part is just writing. Begin. Start now…that is my best advice. Other lessons I have learned include:

  1. Don’t Write in Vain – Make sure the topics you cover on your blog are backed up by actual prospect needs and pain points. Remember, people do not search for brands…they search for answers.
  2. Focus on Readability – Divide your content into concise sections if you can help it. This makes content more digestible for your audience and makes it easier for them to find the information they are looking for.
  3. Break Up Your Copy – Use bulleted lists, poll questions, embedded social media posts, graphs, charts, videos and other media to support your text and make your long form blog content seem less intimidating and more engaging.

About Jeffrey Berson

40 years in and around the industry has made Insurance a part of my DNA. I have had the pleasure of working with and for some of the greatest minds in our industry. My "Bersonal" View is an attempt to capture some of the best ideas, the best concepts and the best practices in a way that can lead to success for others. It will certainly be my point of view, so please...don't take it "Bersonal".
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