Author Archives: Jeffrey Berson

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About Jeffrey Berson

40 years in and around the industry has made Insurance a part of my DNA. I have had the pleasure of working with and for some of the greatest minds in our industry. My "Bersonal" View is an attempt to capture some of the best ideas, the best concepts and the best practices in a way that can lead to success for others. It will certainly be my point of view, so please...don't take it "Bersonal".

Preparing for Retirement

Most Working Americans Are Not Prepared For Retirement Today, many Americans are stressed about retiring. Most of them are not taking the proper steps to prepare financially. According to recent research by the Employee Benefits Research Institute, most Americans who … Continue reading

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AIG Brings Value

Time with Ready-to-Go Prospecting You need more time, we get it. Save a ton of time by using our content that is ready to use with the click of a button. No matter what age your client is, we’ve got tailored … Continue reading

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Thomas Freese – The Guru on Question Based Approach

Stop “Probing For Pain” by Thomas Freese Trying to uncover a customer’s pain points is a mistake that’s not only costing companies a ton of money in terms of lost revenue and missed opportunities, it continues to be promoted amongst … Continue reading

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Tax Reform and Business Planning

Whenever there is a new Tax Bill we can find opportunities. With the Trump Tax Bill most of the opportunities are in the corporate world. Part of Trump’s reasoning is that if we give tax cuts to the business it … Continue reading

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Thinking About Selling Your Insurance Agency?

There are many reasons why you may be considering selling your insurance firm. Maybe you are reaching retirement? Perhaps you need to sell because of unforeseen personal reasons? Or, are you simply looking to capitalize on the favorable conditions at … Continue reading

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Update Alert- DOL Fiduciary Rule

DOL Files “Notice” with OMB regarding Delay of Fiduciary Rule Transition Period The effort to extend the DOL Fiduciary Rule’s Exemptions’ Transition Period has moved a step forward and is now again under OMB review.  It’s interesting to note that … Continue reading

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Finally- Care Matters in California

View this email as a webpage Nationwide YourLife CareMatters®, a long-term care (LTC) solution built to help meet your clients’ needs, will be available to issue to California clients effective November 6th, 2017. Nationwide is proud to announce Nationwide YourLife … Continue reading

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Building Better Relationships

Most of you who have attended our training know that I am a disciple of Thomas Freeze and his “Question Based Selling” approach. Most of what I have learned from his tapes and courses I have adapted to our industry … Continue reading

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New Group Lobbies DOL on Fixed Indexed Annuities’ Treatment Under Fiduciary Rule

Annuity Consumer Choice Campaign wants fixed indexed annuities out of BICE Annuity supporters are fighting to ensure that fixed indexed annuities get treated the same as other fixed annuities and not lumped in with securities products under the Department of … Continue reading

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Top 10 reasons to sell fixed annuities

Here are 10 reasons to consider a fixed annuity: Competitive interest rates. Annuities offer the flexibility of several interest rate guarantee options. Your clients can lock in the initial interest rate guarantee that works best for them. Tax-deferred growth. While … Continue reading

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